8 Benefits of Social Media Marketing
No more calling your friend’s house and finding out that they’re not home. No more waiting for the next day to see that beautiful woman at the gym to ask her out on a date. All of that is old-school talk because today, we have social media that connects us. Facebook, Instagram, Twitter, WhatsApp, and other social platforms are the modern way to communicate. You can meet new people on Facebook and see how your friend’s trip to France was from their Instagram feed. Even famous businesses and brands are doing it!
Having people from around the globe connecting on one single platform is like an online flea market. It’s the best place to raise some awareness towards your company and earn a substantial income in the process. That’s why social media marketing is a huge deal for companies nowadays, and they are benefiting from it more than you know.
Social What Now?
If you don’t know what social media marketing is, then this part is for you. Basically, it’s like having a professional sign flipper on the streets, but instead, they’re on Instagram. Instead of handing posters, producing TV commercials, and making large billboards, you can do all of that in one picture or online video post. Social media marketing is an essential marketing strategy that will increase your brand awareness and have you walking among the greats. It’s the best way to connect and reach out to your clients and customers without direct contact.
Organizing a social media campaign will boost your sales more than ever before. After all, it’s the modern way to connect and advertise nowadays. Although, it’s not as easy as it might seem. There’s a lot of data that needs to be gathered about your competitors and customers. Your audience won’t automatically start liking and commenting on your brand the very first day. This is where digital marketing comes into action. Google and Facebook ads are one of many ways you promote your business. With the right strategy, you can start gaining exposure and market value in a blink of an eye. See, it’s just like hanging offer signs on your store’s window, but instead, you’re posting pictures on Facebook.
Facebook, Instagram, Snapchat, and Twitter are Important
If you don’t already know how important these social platforms are, then you’re in luck. We’re going to tell you exactly what you can benefit from a great social media marketing campaign.
If you want people to know who you are, then you need a social media account. Whether it’s a Snapchat, Instagram, or even a Twitter account, people want to find you online. Nobody looks up your number or address in the yellow pages anymore; they use the internet to do so. Even the yellow pages have a website nowadays!
Your appearance and social activity on these platforms will help increase your fan base and raise your company’s awareness. You want people to look at your logo and say, “I know these guys; I saw their account on Instagram.” You want to have those views, likes, and comment numbers reaching that 10k range because they are your ticket to fame, my friend.
Spread Love and Trust
The internet is a huge place. You’ll definitely get lost in the abyss if you don’t know your way around. That’s why it’s very easy to find spammers and fake accounts that pose as others to scam people and rob them of their money. This is where social media marketing comes in handy.
When posting genuine and engaging content regularly, you’ll keep your audience hooked and build trust in the process. Replying to comments fast and effectively will also guarantee loyalty among your followers. Keeping your profile pictures, cover photos, and biographies will make sure you prevail over the posers out there. In time you’ll be building loyalty and trust among your audience, which will lead to more reach.
Handing out surveys in the street and asking your friend from the bank to dish out some as well won’t get you anywhere. You can get feedback and research your audience with one simple click. A simple like, comment, or share can determine the popularity and greatness of your content.
The more likes and views you get on your post, the more it reaches other people. This means that this kind of content attracts your targeted audience. You can also set up a Q&A in the comment section to address some of their concerns.
Stick to Them and Relate
As mentioned before, when you reply to the comments quickly and with efficient answers, you’ll increase your audiences’ loyalty to your brand. When people see that you’re answering and addressing their concerns, it shows how much you care about their needs.
Even with the direct message feature found in most social platforms, customers can directly contact the company if they have any concerns or need help with their purchase. Having a chatbot handle all of these concerns would be smart to don’t keep them waiting. After all, time is precious, and if you can reply fast, you’ll earn their trust.
Your Account is Your Shop
After achieving that awareness, you wanted and those amazing numbers, you can easily market your products online. Throwing an offer there and adding your latest services here has never been easier. You need to know that your social account is like your online supermarket. You can introduce your customers to your latest product, great offers, and everything you want to promote on a simple news feed.
It won’t even cost you to post these offers. Unless you want to promote them with Google ads or Facebook, you’d be paying a bit more and earning exposure in the process.
Makes Them Happy
You need to know that everything is not all work and no play. You need to loosen up a little when it comes to managing your social accounts. Even if you’re a business that offers professional services and cutting-edge technology products, you need to chill and have fun with it. Not all your posts need to be about your products and services. Just throw a nice meme there that’s related to your niche, or keep up with the latest challenges and trends that add an edge to your account. You need to know that when your audience is happy, you’ll be gaining more exposure than you know it.
Keep Your Budget Alive
The only thing you need to worry about is how well you can come up with content. Money, as a matter of fact, isn’t an issue because creating an account is free. Posting is also free of charge, which means if you’re trying to set up a marketing campaign, you don’t need a huge budget to do so. The only thing that will cost you a bit would be paid ads like Google and Facebook.
You can always take the organic way and rely on making genuine content and reaching out to people. It would take more time to gain exposure, but it doesn’t cost you to do so. Paid ads would obtain you more reaches in less time, but it still depends on the kind of budget you’re working with.
An Instagram Influencer
What you have in your hands right now is the power to influence people who follow you. You see, when you start achieving great likes and gain a substantial reputation in the process, you’re actually becoming an influencer. The words you speak and the things you do will reflect on those who follow you.
It’s good to reach this level of awareness because it means you’ve already created your fan base. Now you are a role model and reference to all who adore your products and services.
What’s the Catch?
All it takes for you to become socially famous is the will and creativity to make such genuine content. If you think you’re not up to the challenge or you’re too busy working on the operations of your business, then you can leave it to us. Maxart is a digital marketing agency that offers marketing and advertising services that can easily manage your social media accounts. We will devise a plan and organize a social media marketing campaign to enhance your company’s awareness. You don’t need creativity because we were born with it. Let Maxart have creativity that meets your brand.