SEO for Real Estate Websites : Steps You Should Follow?

You can compete as much as you like in the market of real estate. You could actually be considered the best agent in town when selling those houses and sealing the deal. However, what’s the use of it all if no one can find you.

Let’s face it; no one is looking for great real estate agents in the yellow pages anymore. Now everything is done online. People can search houses for sale on Google without breaking a sweat. That’s why you should consider building a real estate website and add an SEO strategy to it.

Why is Real Estate SEO Important?

No matter what kind of website you’re building, SEO is always important for ranking high on Google. Nevertheless, real estate should also have an SEO strategy embedded in its original plan. Most blogs and articles will tell you that 57% or 44% or whatever the number is, people use Google for real estate services. That’s about half of the planet! Of course, that’s true because people naturally use Google to search for absolutely anything they want. This means that you need your website to appear in those top search results. Thus, what better way to do that than a thorough SEO strategy for real estate.

The Complete Real Estate SEO Guide

If you’re new to the SEO industry, it’s ok. This guide will give you the necessary steps to rank your real estate business high on Google:

  • Complete the Basics

The basics of any SEO strategy are simple. You need to have a fully operational website that works perfectly and without any major issues. You can’t start promoting your real estate website if it has trouble loading or suffers from lagging issues.

Furthermore, you need to consider the fact that your website should be mobile-friendly for users. People nowadays use their smartphones to surf the web. It’s easier, faster, and efficient. That’s why your website should also have a mobile webpage feature that can be easily navigated when using a Phone.

As soon as you have all the major and minor issues of your website sorted out, you can start implementing the next SEO real estate strategy. 

  • The Key is the Word

Keywords are your ticket to achieving high rankings on Google. Finding the right keywords for your pages might take some time to manage, but it’s all downhill from here after you do.

First of all, you need to compare the keywords you find with the companies you’re competing with on the same word. If they have a higher domain authority than you do, you should find a different keyword to rank for real estate SEO. On the other hand, if you’re in the same range in domain authority, buckle up and start competing for the top spot.

  • Genuine Real Estate Content

Since you’re promoting real estate devices, your landing pages should have the optimal number of keywords. You need to create genuine content that will attract customers and encourage them to click on your link.

You may also want to add a blog section to your website and add some useful topics to increase your SEO rating. This could be a way to attract people that have questions about a certain topic you already covered. Doing so will have them visiting your site, increasing your rating and ranking on Google.

  • Google My Business

There’s something you need to be on the lookout for when implementing any SEO strategy. If you’re trying to promote a video, you’ll notice that Google lists some YouTube videos at the top of the page if the keywords are video-related. The same goes for locations. If the keywords are related to location, then Google will also list your location at the top of the search results.

Since real estate is all about location, you should consider providing this type of info. And the best way to do that is by creating a Google My Business account. It’s very easy to do, and the instructions are straightforward. Once you have provided all the information needed, the rest is up to your SEO strategy. This way, your location will also be listed in the search results if you rank high.

  • Become the Word on The Street in Real Estate

When you have everything in tacked and ready to be promoted, you should start looking for places to list your business. There are hundreds and thousands of websites you can list your real estate business to gain dome exposure. You need a site where you can post your link there and start getting some clicks in the process.

The other factor you need to consider is reviews. Create profiles on famous review websites like Trust Pilot, Yelp, and other review websites to increase your reputation. Encourage visitors to review your business so that you’d be considered more and referenced as well. Become the word on the street with good 5-star reviews.

  • Know Where to Compete and Promote

The good news about real estate SEO is that the competition might not be fierce if you’re in a low, competitive location. If you’re located in small towns, standing out can easily be achieved in the real estate market. Even finding the right keywords won’t be that difficult. The real problem lies in the big city where competition there is brutal. Everyone is competing for that top spot in the big city.

What you need to is determine the competition, your competitors, and where to start promoting. Don’t go competing with companies that have higher authority than you do. Doing so will put you on the second, third, and probably the fifth pages of Google’s search results. And we all know what that means if you appear on those pages.

Need Help? We Got You Covered!

If you’re too busy calling clients and arranging house viewings, then you’re most likely not free to do any of this real estate SEO strategy. We suggest you contact us at Maxart and take care of your SEO rankings and other website concerns. Just do your thing, and we’ll do ours. Let us lend you a hand and have your website flying through the roof with rankings.

This industry is a difficult and time-consuming process. You don’t have time to look after your business’s operations if you have to promote your site virtually. So, why waste time on this when you can have a marketing & advertising agency take the wheel on this. Please take the next step in website promotion with our wizards at Maxart.